E-Commerce Development
High-converting online stores — headless commerce, Shopify development, and WooCommerce optimisation.
E-commerce that converts
An e-commerce site is not just a product catalogue. It is a conversion machine — every millisecond of load time, every friction point in checkout, every ambiguous product description is costing you revenue. I build stores that load fast, convert well, and are maintainable by your team long after launch.
Headless commerce architecture
For stores with performance requirements or custom frontend needs, I build headless commerce: Shopify or Medusa as the commerce backend, Next.js as the frontend. Product pages are pre-rendered and served from a CDN. Cart and checkout are client-side. The result is Lighthouse 95+ scores with full e-commerce functionality.
WooCommerce optimisation
If you already have WooCommerce and it is slow, I optimise rather than rebuild — unless the site genuinely needs a full rebuild. WooCommerce performance issues are almost always: hosting (wrong tier), excessive plugins, unoptimised product images, and no caching layer. Most can be fixed without touching the codebase.
Common questions
Should I use Shopify or WooCommerce?
Shopify for stores that need to scale without technical maintenance overhead. WooCommerce for stores that need maximum flexibility or are already on WordPress. For high-performance stores with custom frontend requirements, headless commerce with either backend is the best option.
What is headless commerce?
Headless commerce separates the commerce backend (product management, inventory, checkout, payments) from the frontend presentation. Shopify manages your products and checkout; Next.js renders the storefront. The result is significantly better performance and complete frontend freedom.
Can you optimise my existing WooCommerce store without rebuilding it?
Usually yes. The most common WooCommerce performance problems are hosting (underpowered shared hosting), too many plugins, unoptimised images, and no caching layer. I diagnose the specific causes and fix them before recommending a rebuild.
Do you handle payment integration?
Yes. Stripe for most projects — it has the best developer experience and reasonable fees. Shopify Payments for Shopify stores. PayPal and other gateways on request.
How do you handle e-commerce SEO?
Product pages need unique titles and descriptions (not the manufacturer copy), structured data (Product schema with price, availability, and reviews), fast LCP for above-the-fold images, and correct canonical tags for faceted navigation. I implement all of this as part of the build.
Ready to get started?
Free consultation. No commitment. Just an honest conversation about your project.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.