Website Redesign
Redesign with measurable outcomes — faster load times, better conversions, and improved organic rankings.
Redesign that moves metrics
A redesign is not a cosmetic exercise. It is an opportunity to fix performance, improve conversion rate, and build an SEO foundation that compounds over time. I approach every redesign with specific before-and-after targets: Lighthouse scores, Core Web Vitals, and conversion rate benchmarks.
The redesign process
Discovery starts with an audit of your current site: traffic data, conversion funnels, Core Web Vitals, and user research if available. Design focuses on the pages that drive business outcomes — not the about page nobody reads. Build prioritises page speed and semantic HTML. Launch includes a full technical SEO audit to ensure no regressions.
Technology choices for redesigns
Most redesign clients come from WordPress or a page builder. I rebuild in Astro (for content sites) or Next.js (for app-like sites). If you have significant WordPress content and editors who know the interface, headless WordPress is often the right choice — new frontend, same CMS.
Common questions
How long does a website redesign take?
A marketing site redesign (5-15 pages) typically takes 4-8 weeks from kickoff to launch. A larger site with e-commerce or complex content takes 8-16 weeks. I give a fixed scope and timeline before we start.
Will a redesign hurt my SEO rankings?
A poorly executed redesign can cause significant ranking drops. A properly executed one usually improves rankings — better Core Web Vitals, cleaner HTML, and improved content structure all help. I do a full pre-launch SEO audit and preserve all existing URL structures and canonical tags.
Do you do design or just development?
I design and develop. For straightforward projects I work directly in code. For complex redesigns with multiple stakeholders I work from Figma designs — either my own or from a designer you provide.
Can you redesign my site without downtime?
Yes. I build the new site on a staging subdomain. DNS cutover happens in minutes. Users never see an incomplete site.
Should I keep my current CMS or switch?
Depends on what is causing problems. If your CMS is fine but the frontend is slow, a headless rebuild is the efficient choice. If the CMS itself is causing editorial friction, a switch makes sense. I assess both and recommend the path with the best ROI.
Ready to get started?
Free consultation. No commitment. Just an honest conversation about your project.
Let's build
something together.
Whether it's a migration, a new build, or an SEO challenge — the Social Animal team would love to hear from you.